The Shield

University airs ‘Super Bowl’ commercial

President Linda Bennett and Sophomore Elementary Education major Javontay Moss exchange looks while viewing a billboard model  Friday afternoon in the Griffin Center.

Riley Guerzini, News Editor

February 3, 2018

The university’s push to increase enrollment kicked off in a ‘super’ way Sunday. As part of a new marketing campaign, the university will unveil a new commercial that will debut tomorrow, the day of the Super Bowl. The commercial features a young woman, who is played by a hired actress, exploring ...

University aims for brand consistency

James Vaughn

October 14, 2013

For nearly three decades, one logo, various shades of red, white and blue and a variety of eagles have represented USI. When Assistant Vice President for Marketing and Communications Kindra Strupp arrived in January, she began asking people what they thought about the current logo, which has left...

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