In light of Cracker Barrel’s redesign, chief executive officer Julie Felss Masino responded in an interview with “The Washington Examiner” to talk about a logo change on Aug. 19.
Masino, during the interview with Jeff Flock said, “Honestly, the feedback has been overwhelmingly positive!” The reaction of Flock became a meme across the internet.
I have to give my two cents on this new minimalist propaganda of turning family-oriented, creative companies with unique aesthetics into this bland garbage.
Hey, big CEOs! Please, stop making your companies the most boring thing to look at!
While yes, as of Aug. 28, Cracker Barrel has reverted to the old logo, their X account states, “We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain.”
However, the inside revamp is here to stay, which I think is worse than the new logo.
Cracker Barrel is supposed to be an experience where you go over to your grandparents’ place to have a meal. The place has a sense of home that welcomes everyone. This minimalism started with Chuck E. Cheese, then it spread to McDonald’s, Taco Bell, Pizza Hut and the list continues. The furniture from Cracker Barrel makes me want to vomit. The wood paneling is now white with awful decor consisting of oddly shaped tiles and neatly arranged cooking utensils that manage to make the walls look blank.
I’m glad that I’m not the only person who was completely appalled by Masino’s decision. The day it was announced that Cracker Barrel was going to rebrand, many people who had stocks in the company dropped them. According to The Wall Street Journal, Cracker Barrel’s stock as of Aug. 22 has dropped 0.73%. If this doesn’t say anything to corporate America about how people are tired of this minimalist ideology, then I have no idea what’s going to sway their attention.
