University of Southern Indiana's student publication | USI | student newspaper

The Shield

University of Southern Indiana's student publication | USI | student newspaper

The Shield

University of Southern Indiana's student publication | USI | student newspaper

The Shield

Pepsi moves behind the counter

PrintStudents will have a harder time finding Pepsi products on campus after an agreement the university is poised to sign with Coca-Cola and Pepsi.

Director of Procurement Daniel Martens said Coca-Cola products will make up 75 percent of soft drinks sold on campus while Pepsi products will make up 25 percent.

The agreements haven’t been re-examined since 1999, so the university wanted to see if it could receive more money from each company for selling their products.

“We asked if (the companies) had different levels of market share, what their contributions to the university would be,” Martens said.

Because Coca-Cola is willing to pay more, it will have more of its products sold on campus. Coca-Cola will give $119,000 to the university per year, while Pepsi has agreed to $12,500.

“This means that 75 percent of fountainheads, service machines and direct sales in the C-Store or bookstore will sell Coke products,” he said.

This differs from the former contract, signed in 1999, which was 50/50. The companies were paying the university $50,000 total. Because of this, old fountain drink machines have been removed and replaced with new machines that only dispense Coca-Cola products.

He said the university would receive more money if it solely sold Coca-Cola products, but they wanted to give students more options.

“We thought Coca-Cola would be the best fit,” Martens said. “We didn’t want to eliminate Pepsi.”

He said data collected over the years indicated many students preferred Coca- Cola products – last year the company sold 30 percent more products on campus than Pepsi did.

Assistant Vice President for Business Affairs and Assistant Treasurer Steven Bridges said the money received from the contracts will be earmarked for different things.

“In the past, it’s been used for scholarships and to help support running the University Center,” Bridges said. “So, some part of it will go that way again if not most.”

He said the university tried to make a good decision for the students.

“We understand people are passionate about their drinks, and we wanted to do the best we could to bring in revenue to the university,” he said.

While Coca-Cola has taken over all the fountains on campus, Pepsi products can still be found at the C-Store, in certain vending machines on campus and behind the counter at Archie’s and Cyclone Salads.