I saw a Hardee’s advertisement featuring supermodel Kate Upton, who is known for her appearances in Sports Illustrated. This ad followed the stereotypical mantra “sex sells” to the T and more.

I have a huge problem with advertisements that use women to sell its products, but this one had me baring my teeth.

I try to reign in my feminist mindset most of the time, and I try to be reasonable because I know sometimes I overreact and become somewhat of a “feminazi.”

But this commercial was disgusting. 

The ad showed the leggy blonde slithering all around the back seat of her convertible while eating some disgusting Hardee’s sandwich dripping greasily. Then the camera did a close up of the woman’s breasts for some unknown reason.

I’m not completely shocked by this Hardee’s ad. It’s known for its racy ads featuring less than fully clothed women, but this was its worst yet.

There is a reason Hardee’s isn’t popular. Its commercials only target men, leaving out the large female consumer sector. I never eat at Hardee’s, and I can say it’s because of its advertising.

I don’t really understand how an ad involving a women seductively eating a sandwich is going to make a man go buy one. If anything, it will motivate the man to go out and buy a hooker.

While I’m sick of businesses using pretty women to sell their products, I’m even more sick of the women that subject themselves to that line of work. All I can think of is how Upton’s parents must be mortified. I would be embarrassed to be this woman’s mother.

I’m not going to deny, she is a very pretty woman. But when she started tonguing that bell pepper, she lost the little respect I had for her. There’s a fine line between being sexy and being slutty, and this woman crossed it when she put that Hardee’s bag between her legs.